Monday 5 March 2012

A big change in the last year?

In an interview with the CEO of technology company Capablue, Tom Cape explains the change in Smart TV in recent times and goes into detail about the big change that has occured over the last year or so (from 03:25)

 "A year a half ago we walked into regent street & asked about (connected TV)..didnt no about connected TV, found one switched it on. It wasnt internet conncted. Now if you walk into any Curry's theres massive displays selling internet connected TVs and its (internet connection) the main selling point" Cape T. 2011. C21Media.com.

This particularly quote highlights the speed in which developers have changed their attitudes towards Smart TV technology. It has become obvious, particularly with the success of Smart phones, that there is a market for Smart TVs. People are starting to want more from their TV.  The drive from the consumer electronics industry has started to create awareness among consumers. Advertising campaigns have become more prevalent and as a result the demand for Smart/connected TVs has grown enormously.


Sources used: CEO of Capablue, Tom Cape- http://www.c21media.net/archives/73781


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