YouView is a service that is under construction at the moment in the UK, it is set out to change the way that we consume TV and will make TV much more interactive. As well as making our on-demand service much more integrated. One of YouView's main aims is to "combine the simplicity and value of Freeview with the choice and convenience of catch-up and on-demand services". Our current catch up service is largely available online via laptops/games consoles, YouView believes that this service doesn't really live up to our expectations and they believe that its "never quite the same on a computer" this is something which their new all-in-one box will change. It is their aim to bring together our entire TV experience into one simple box (see fig. 1), as well as incorporating a personal video recorder which will allow users to pause, rewind, fast forward and record TV.
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| Fig 1 |
The YouView service has been backed by a number of TV production and broadband companies as well as Arqiva- a multi-national media service provider that provides TV, radio, satellite and wireless network services all over the world. Arqiva have been known to and will continue to support the development of new media delivery platforms. This shows the amount of potential that it has and the possibility of it being breaking into the consumer market very high.
The service they provide is essentially free (although you must have a valid TV license) so all that you pay for is the box. One of the most interesting features to YouView is that it will provide the opportunity of on-demand pay TV with options like sport, films and international TV. This breaks into a new consumer market , some people want to be able to just subscribe to a sports channel for example without all the extra channels that come with pay per month services like Sky or Virgin.
Conclusions from research
The whole idea behind YouView is moving it closer towards the concept of connected/smart TV, they are providing an interactive box that allows users to search through content, watch on-demand shows, record their TV experiences and revisit old favourites. On their website, and in fact in the embedded video (see fig. 2), YouView explains the scope for development. YouView could become something far more interactive and has given developers a platform to work with, they are offering help/support to app developers to create apps. With this development It is easy to see how the convergence of TV and computer technologies is becoming more prevalent. The idea will bring together some of our favorite aspects of computer technology like Facebook and Twitter for example and integrate them into our TV experience.
Fig. 2- Video explanation of YouView
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| Sports channels are currently only available via subscription services like Sky or Virgin Media. |
Conclusions from research
The whole idea behind YouView is moving it closer towards the concept of connected/smart TV, they are providing an interactive box that allows users to search through content, watch on-demand shows, record their TV experiences and revisit old favourites. On their website, and in fact in the embedded video (see fig. 2), YouView explains the scope for development. YouView could become something far more interactive and has given developers a platform to work with, they are offering help/support to app developers to create apps. With this development It is easy to see how the convergence of TV and computer technologies is becoming more prevalent. The idea will bring together some of our favorite aspects of computer technology like Facebook and Twitter for example and integrate them into our TV experience.
Fig. 2- Video explanation of YouView
Sources of images & video
YouView (2012) YouView title image & interactive TV box [Online Images] Both available from: http://www.youview.com (accessed 02/02/12)
WhereToBet.com (2010) Dirk Kuyt & Frank Lampard fighting for possession [Online image] Available from: http://sports.wheretobet.com/images/photos/4cd55b6ca3d78.jpg (accessed 02/02/12)
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